Welcome to Just Mom, Inc.

People open their business in order to sell things. They hope to become busy so that they will have to enlarge their business, then sell more things, and grow rich, and eventually not have to come into their place of business at all. Isn't that true?

But, are there other people who open a shop with the hope of being sheltered there, among such things as they most value- friends or tea cups or books, and with the idea only of making a comfortable assertation? They will become part of the block, a part of the street, part of everybody's memories. They will sit and drink coffee in the middle of the morning. They will get out the familiar bits of tinsel at Christmas. They will wash the windows in spring before spreading out new stock. Shops, to these people, are what a cabin in the woods might be to somebody else- a refuge and justification.

Alice Munro, from Open Secrets

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